Time is running out! AppSumo's Last Call ends September 12, 2025, at noon CT
If you've been watching AppSumo deals from the sidelines, wondering whether their exclusive "Last Call" events are worth the hype (and the Plus membership fee), you're in the right place. I've spent the past week diving deep into the current September 2025 Last Call lineup, testing tools, analyzing user feedback, and crunching the numbers to give you the unvarnished truth about this members-only event.
The bottom line upfront: This Last Call represents exceptional value for the right buyers, but it's not for everyone. Here's everything you need to know to make an informed decision before the deadline.
What Is AppSumo Last Call?
AppSumo Last Call is an exclusive 5-day event that brings back 10 of the platform's most popular lifetime deals, available only to AppSumo Plus members. These aren't random tools—they're carefully curated, previously successful deals that have proven their worth with real users.
This September's event features:
- 10 hand-picked tools across productivity, marketing, and business automation
- Lifetime deals ranging from $59 to $109
- Combined regular value of over $3,500
- Exclusive access for Plus members only
- 60-day money-back guarantee on all purchases
The AppSumo Plus Gateway: Is It Worth $99?
Before you can access Last Call deals, you need AppSumo Plus membership at $99/year. Here's the honest math:
What Plus Members Get:
- 10% off ALL AppSumo purchases (often pays for itself with 2-3 deals)
- $100 in quarterly coupons ($25 every 90 days)
- Extended access to select deals (72 extra hours)
- Early access to new deals before public release
- Access to exclusive events like Last Call
- The Sauce private entrepreneurial community
- Enhanced purchase protection with full-year coverage
The ROI Reality: If you buy $1,000+ worth of AppSumo deals annually, Plus membership becomes profitable through the 10% discount alone. The exclusive access and quarterly coupons are pure bonus value.
The Last Call Lineup: Tool-by-Tool Analysis
🏆 The Clear Winners
1. Encharge - Email Marketing Automation ($109/lifetime)
Regular price: $1,668/year
Why it's exceptional: Encharge delivers enterprise-level email automation that typically costs $200-500/month. With 330+ user reviews averaging 4.9/5 stars, it's consistently rated as superior to expensive alternatives like Klaviyo and ActiveCampaign.
Key strengths:
- Visual automation flows with drag-and-drop builder
- Behavioral triggers based on website activity and user actions
- Dynamic segmentation using live CRM and billing data
- Superior email deliverability rates
- Multi-channel automation beyond just email
Real user results: Early adopters report 77% reduction in customer acquisition costs and hundreds of hours saved monthly.
Verdict: This is the crown jewel of the Last Call. At $109 for lifetime access, it's an absolute steal for any business doing email marketing.
2. Consolto - Remote Customer Communication Suite ($59/lifetime)
Regular price: $197/year
Why it stands out: Consolto combines video conferencing, appointment scheduling, live chat, and payment processing into one cohesive platform. With 241+ reviews averaging 4.9/5 stars, users consistently call it "one of the best products ever showcased on AppSumo."
Unique advantages:
- No-download video calls (clients join through browsers)
- Integrated payment processing with Stripe and Wise
- White-label customization with full branding control
- Appointment scheduling with calendar integration
- Built-in analytics and customer management
User feedback highlights: "Arguably the top customer support tool available" and "replaces Zoom, Calendly, and Intercom in one package."
Verdict: At $59, this is exceptional value for service providers, consultants, and any business wanting to add personal touch to customer interactions.
🎯 Strong Performers Worth Considering
3. VidPowr - Interactive Video Platform ($69/lifetime)
Regular price: $299/year
VidPowr creates interactive video experiences with CTAs, forms, quizzes, and appointment booking. The 4.8/5 rating from 74+ users shows strong satisfaction, though there are iOS compatibility issues with interactive elements due to Safari's fullscreen behavior.
Best for: Desktop-focused marketers and educators creating video-heavy content for lead generation.
4. OnlyPrompts - AI Automation Library ($69/lifetime)
Regular price: $120/year
With 150,000+ pre-tested AI prompts covering 37,000+ business tasks, OnlyPrompts democratizes AI capabilities for non-technical users. The 4.6/5 rating from 136+ users reflects genuine time savings and productivity gains.
Best for: Small business owners and marketers looking to leverage AI across multiple business functions without technical expertise.
5. MultiLipi - AI Website Translation ($69/lifetime)
Regular price: $459/year
MultiLipi translates websites into 120+ languages with SEO-friendly implementation and automated technical setup. While translation quality requires human review for nuanced content, the 4.5/5 rating reflects solid value for international expansion.
Best for: E-commerce stores and businesses expanding into global markets.
⚠️ Proceed with Caution
6. Vocable AI - Content Planning Platform ($79/lifetime)
Regular price: $360/year
Despite promises of generating 30 days of multi-channel content, independent testing reveals concerning issues:
- 75% AI detection rates on generated content
- Inconsistent quality requiring significant editing
- Workflow often slower than writing from scratch
- Several promised features remain underdeveloped
Recommendation: Skip this one. The 4.0/5 rating doesn't reflect the real-world usability issues.
7. NinjaTools - Multi-AI Platform ($79/lifetime)
Regular price: $216/year
While NinjaTools provides access to 20+ AI models in one interface, limitations include no chat history preservation, absence of latest AI models, and mediocre creative outputs. It's better for experimentation than serious production work.
Best for: AI enthusiasts wanting to test multiple models affordably, but not recommended for professional use.
The Unspoken Risks: What AppSumo Won't Tell You
Based on extensive research, here are the critical risks every buyer should understand:
Industry-Wide Sustainability Issues:
- AppSumo takes 30-70% commission from creators, leaving insufficient revenue for long-term sustainability
- Approximately 40% of lifetime deals fail within 3 years
- Notable failures include Sessions, Texta.ai, and iBrave Hosting, leaving customers with worthless purchases
Quality Control Concerns:
- Some tools launch in beta or incomplete states
- Inadequate vetting processes for financial stability
- Limited customer support from struggling companies
Risk Mitigation Strategies:
- Focus on established tools with longer operational history
- Prioritize companies with diversified revenue streams
- Test thoroughly within the 60-day refund period
- Consider total cost including time investment for learning/setup
Strategic Buying Recommendations by User Type
For Established Businesses
Must-buy: Encharge ($109) + Consolto ($59) = $168 Consider: VidPowr if video marketing is core to your strategy Total investment: $168-237
For Agencies & Service Providers
Must-buy: Consolto ($59) + Agency Handy ($69) = $128 Consider: Encharge for client email marketing Total investment: $128-237
For Content Creators & Marketers
Must-buy: OnlyPrompts ($69) + VidPowr ($69) = $138 Consider: Encharge for audience nurturing Total investment: $138-247
For Small Business Owners
Must-buy: Consolto ($59) + Smart Clerk ($69) = $128 Consider: Encharge for customer retention Total investment: $128-237
The Final Verdict: Should You Join This Last Call?
Overall Value Score: 8.5/10
This September 2025 Last Call represents genuine exceptional value, particularly for the top-tier tools. The lineup demonstrates strong curation with several mature, proven tools offering legitimate business value.
Compelling reasons to act:
- Encharge alone justifies the Plus membership cost
- Consolto provides incredible value at $59
- 60-day refund policy reduces purchase risk
- These specific tools have proven track records
Red flags to consider:
- Some newer tools lack long-term sustainability proof
- Lifetime deal industry risks remain significant
- Learning curve investment required for maximum value
The Smart Approach:
- Join AppSumo Plus if you're not already a member ($99)
- Focus on the proven winners: Encharge + Consolto ($168)
- Add specialized tools based on specific business needs
- Test everything within the 60-day window
- Budget $300-500 total for strategic selections
Who should skip this:
- Casual browsers not committed to implementation
- Businesses satisfied with current tool stack
- Risk-averse users preferring traditional SaaS subscriptions
Time-Sensitive Action Items
With just days remaining until September 12 noon CT deadline:
Immediate steps:
- Today: Join AppSumo Plus if not already a member
- Tomorrow: Purchase your selected tools (don't wait until deadline)
- This weekend: Begin testing purchased tools immediately
- Within 7 days: Complete initial setup and configuration
- Within 60 days: Make final keep/refund decisions
The Bottom Line
AppSumo's September 2025 Last Call delivers legitimate value for informed buyers who approach it strategically. The combination of Encharge and Consolto alone provides $2,000+ in annual software savings while solving real business problems.
However, success requires moving beyond deal excitement to focus on tools that align with actual business needs. The exclusive nature creates urgency, but the 60-day refund policy provides adequate protection for thorough testing.
My recommendation: If you're an active tool buyer who values lifetime deals and can commit to implementation, this Last Call represents exceptional value. Just remember—the best deal is the one you'll actually use.
Disclaimer: This review is based on extensive research, user feedback analysis, and personal testing. While every effort has been made to provide accurate information, software features and pricing may change. Always test tools within the refund period to ensure they meet your specific needs.
AppSumo's Last Call May 2025 event is reaching its final hours today, offering Plus members exclusive access to previously popular software deals. This analysis explores the event's structure, available tools, membership requirements, and strategic considerations for potential buyers.
Event Overview and Structure
AppSumo Last Call is a limited-time campaign that brings back popular tools exclusively for Plus members. During this event, members can either purchase tools they missed during previous offerings or upgrade existing licenses to access additional features. The current Last Call event runs from May 5, 2025, at 12pm CDT to May 9, 2025, at 12pm CDT, making today the final opportunity to take advantage of these deals.
This particular Last Call event is especially notable as it forms part of AppSumo's 15-year celebration, highlighting the platform's longstanding commitment to supporting entrepreneurs since 2010. The selection process for tools featured in Last Call involves careful consideration of previous performance on AppSumo, ensuring representation across diverse categories such as marketing and project management, and balancing popularity with novelty to provide value to Plus members.
AppSumo Plus Membership Requirements
Access to Last Call deals requires an active AppSumo Plus membership, which comes with several benefits beyond just event access. The annual subscription costs $99 and provides members with:
- 10% discount on all AppSumo purchases throughout the year
- Extended buyer protection (a full year) on select deals
- $100 in coupon credits ($25 quarterly)
- Early access to new deals
- Exclusive access to special events like Last Call
For regular AppSumo shoppers, the membership typically pays for itself through the 10% discount alone, especially when purchasing multiple deals throughout the year. Member reviews reflect general satisfaction with the Plus program, showing an overall rating of 4.2 stars from 221 reviews.
Featured Software Tools and Categories
The March 2025 Last Call event features 10 diverse software products spanning multiple business functionality categories. These tools represent a curated selection designed to enhance productivity, marketing capabilities, and content creation.
Productivity Tools
Several tools focus on improving workflow efficiency:
- Upbase: Upbase Lifetime Deal is a comprehensive project management platform designed particularly for individuals and small teams.
- Bind AI: Bind AI Lifetime Deal is an AI assistant that utilizes sophisticated models to produce code, design landing pages, and compose any content you require.
Marketing Tools
The event features several sophisticated marketing solutions:
- Squirrly SEO: Squirrly SEO Lifetime Deal is an AI-driven, comprehensive SEO toolkit that simplifies search engine optimization. Alternative to Ahrefs, Yoast SEO.
- ADYOUNEED: ADYOUNEED Lifetime Deal is a platform for social media and search advertising that allows you to create and enhance ads quickly while streamlining your ad management processes.
- SalesNexus: SalesNexus Lifetime Deal is an effective CRM and marketing solution that rapidly streamlines your sales processes from beginning to end.
- Marky: Marky Lifetime Deal is a tool powered by AI that enables you to automate tasks related to social media marketing, content creation, and scheduling.
- Press Ranger: Press Ranger Lifetime Deal links you to over 2 million media contacts relevant to your industry and provides you with the resources to attract positive media attention for your business.
Content Creation
Several tools focus on streamlining content generation:
- ContextMinds: Contextminds Lifetime Deal assists you in brainstorming, researching, and composing content utilizing AI and up-to-date SEO information.
- Video To Blog: Video To Blog Lifetime Deal is a platform powered by AI that converts YouTube videos into organized, SEO-optimized blog posts.
- Eurekaa: Eurekaa Lifetime Deal is a platform that enables course and content creators to uncover, validate, and develop multiple successful programs.
Strategic Considerations for Purchasers
As the Last Call event reaches its conclusion, potential buyers should consider several factors when evaluating these limited-time offers.
Value Proposition of Lifetime Deals
The primary appeal of AppSumo deals is their lifetime access model, providing perpetual use rights for a one-time payment rather than recurring subscription fees. However, as evidenced by some historic AppSumo offerings like Vistag (which ceased operations less than a year after being offered), there are inherent risks with lifetime deals from newer companies.
Tool Performance and User Feedback
Customer reviews provide valuable insights into tool performance and reliability. Many of the current Last Call offerings show strong positive feedback, with tools like ADYOUNEED (622 reviews), Upbase (274 reviews), and Squirrly SEO (492 reviews) demonstrating particularly strong user satisfaction. This established track record may indicate greater stability compared to completely new offerings.
Expiration Timeline Considerations
With the event ending today (May 9, 2025) at noon CT, potential buyers have limited time to make their final decisions. The exclusive nature of Last Call means these specific deals will likely not return in the immediate future, creating urgency for those interested in these particular tools.
Conclusion
The AppSumo Last Call March 2025 event represents a strategic opportunity for digital entrepreneurs and small business owners to acquire software tools at significant discounts with lifetime access. The event's exclusive nature, combined with the carefully curated selection of tools with established performance records, makes it particularly valuable for AppSumo Plus members.
For those considering these deals in the final hours of availability, prioritizing tools with strong user reviews and clear alignment with business needs will maximize the return on investment. The Plus membership itself continues to demonstrate value for regular software purchasers, with its combination of discounts, extended protections, and exclusive access making it worthwhile for frequent AppSumo shoppers.
As the digital tools marketplace continues to evolve, these types of limited-window opportunities provide budget-conscious businesses with avenues to expand their technological capabilities without committing to ongoing subscription costs.
