Save both time and money on your next digital product purchase
Learn the three numbers that show whether growth makes you money: customer acquisition cost, lifetime value and payback period. Simple formulas, worked examples and a one-page template.
A practical method for pricing ebooks, templates, courses and memberships: start from value, check the market, work backwards from your income goal, add tiers, and test without a big audience.
A step-by-step content refresh process for small sites: find the posts worth updating, decide to refresh, merge or retire, fix what readers and AI answers need, and track results.
